Urban Research · The Money Flow · Tokyo

The Money Flow: ¥199,874 Per Trip, Seven Nights Long

TIO Research Desk · October 2026

Foreign visitors in Tokyo spent an average of ¥199,874 per trip in 2025 — up 9.6% — across stays of about seven nights, inside Japan's record ¥9.5 trillion (~$60bn) visitor economy. The weak yen makes the machine self-feeding.

¥199,874
Average spend per foreign visitor trip in Tokyo, 2025 (+9.6%)
¥9.5tn
National visitor spending, 2025 — record (~$60bn)
¥267,757
Average Chinese visitor spend — top market
~7
Nights per average foreign stay

The spend stack

Foreign visitors in Tokyo spent an average of ¥199,874 ($1,237) per trip in 2025, up 9.6% — and stayed around seven nights to do it. Accommodation is the largest line at ¥65,199, followed by souvenirs (¥59,970) and food and drink (¥41,428). The shopping share is the Tokyo signature: no other city in this series sees souvenirs outspend restaurants.

Chinese visitors remain the biggest wallets at ¥267,757 per person despite an 8.8% dip; European visitors spend least (Spain: ¥120,009) but stay just as long. Nationally, visitor spending hit a record ¥9.5 trillion (~$60 billion) in 2025, up 17% — and Tokyo captures the largest urban share of it.

The currency engine

The weak yen is the whole machine: at ~¥150 to the dollar versus ¥110 in 2019, Tokyo sells luxury depth at a 27% currency discount. The government is monetising the boom directly — the departure tax triples to ¥3,000 from July 2026 — while targeting 60 million visitors by 2030.

Where it goes next

The watch items are the China correction (December arrivals −45%) and overtourism politics. But the structural story is intact: seven-night stays, shopping-led wallets and a currency that keeps the city on sale. The Waldorf and Raffles debuts are priced on this curve holding — and every month of 2026 data says it is.

Sources: Tokyo Metropolitan Government survey, Japan Tourism Agency, Kyodo, TIO Research Desk. October 2026.

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