Singapore welcomed 16.9 million international visitors in 2025 and turned them into a record S$32.8 billion — the highest yield per arrival in Asia. China leads both tables; Vietnam and China are the fastest-growing passports.
China is Singapore's top market on both sides of the ledger: the largest source of arrivals (913,407 in Q1 2026 alone, up 9.9%) and the largest spender (S$1.3 billion in the quarter). Indonesia, Australia, the United States and India complete the top five by receipts — a mix of regional volume and long-haul yield that no other Asian hub matches.
At Changi, the 2025 market ranking was China, Indonesia, Malaysia, Australia, India — with Vietnam (+26.5%) and China (+17.7%) the fastest growers into 2026. Kuala Lumpur, Bangkok, Jakarta, Tokyo and Hong Kong are the busiest city links: Singapore is Southeast Asia's meeting point first, destination second — and monetises both.
The headline is the ratio: 16.9 million visitors produced S$32.8 billion — roughly S$1,940 per arrival, against a regional norm far below. STB's "quality tourism" strategy is explicit: grow receipts faster than arrivals. Q1 2026 proved it works — receipts rose 5.8% on arrivals up 2.9%.
The arrivals mix is the pipeline's business case: Chinese volume fills the mid-market towers, Australian and American long-haul fills Orchard and Marina Bay, and the regional weekend wave — KL, Jakarta, Bangkok — fills everything in between. With cruise traffic past two million and T5 on the way, every passport trend feeds the same conclusion: the city sells out at the top first.
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