For decades Ibiza’s value map pointed south and west: Playa d’en Bossa, San Antonio, the sunset strip. The residential re-rating happened in the opposite direction — inland and north, around Santa Gertrudis, where the international-school crowd and the wellness economy built a year-round village.
Three forces: the post-2018 luxury hotel layer anchoring the north coast; the villa-licensing squeeze pushing long-stay demand into owned residential stock; and the school effect — Morna International and the island’s bilingual schooling turned the north into a family market, which trades at a different multiple than a party market.
The desk watches two margins: the San Juan–Portinatx coastal strip, still priced below the interior belt, and the east-coast villages above Santa Eulària. If the off-season experiment works, these are the addresses that reprice first — they carry the winter infrastructure the party coast lacks.
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