The eco-luxe capital of the Riviera Maya is correcting: sargassum seasons, overbuilt boutique supply and a new airport plus Maya Train that arrived just as the hype crested. The correction is the story.
Foreign air arrivals by market, Jan–Nov 2025
Source: SECTUR — Ministry of Tourism, Mexico · Verified September 2026
Boutique eco-flagship strip · from $400
Mid-rise condo-hotels · from $120
Inland cenote stays · from $80
The signals the desk is watching — the notes behind the Tulum Market Brief.
TQO route growth decides the next demand leg
each summer resets beachfront rate logic
the mid-market glut works through at discounts
Where the market actually stands — demand, pricing, districts decoded, the booking calendar, and the honest frictions. Verified against 2026 data.
Read the brief →Supply, pipeline, capital lanes and scenarios to 2030 — who is building what, where the returns are, and what kills the unprepared.
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