Hilton is planting four flags — an LXR debut in the Triangle d'Or, a 389-room DoubleTree, Curio and Hilton Garden Inn — while Radisson Collection resurrects the 1916 Lincoln, Barceló's Royal Hideaway reopens the ex-Farah with 310 rooms, and Mama Shelter waits in the wings.
Casablanca's 2025–2026 wave converts the business capital's stock from functional to flagship: global collections, historic revivals and lifestyle brands, all timed to the AFCON-to-World-Cup runway. Entries below are operator-confirmed.
Morocco's first LXR anchors the Metropolitan development in the Triangle d'Or: 148 rooms and suites, three signature restaurants, a rooftop venue, spa and outdoor pool — with design inspired by Les Arènes de Casablanca, the bullring that stood on the site from 1921 to 1972.
The warm-cookie brand's Moroccan flagship: 389 rooms and suites, four specialty restaurants, a 2,500 m² spa, 13 meeting rooms and a grand ballroom — the city's biggest business-hotel opening of the cycle, developed with Ynna.
Two more Hilton flags land in 2026: a 63-room Curio Collection lifestyle hotel inside the Metropolitan project, and a 176-room Hilton Garden Inn City Centre with all-day dining — filling the brand ladder between LXR and DoubleTree.
The resurrection of the 1916–1918 Lincoln by architect Hubert Bride — neo-Moorish décor, a post-Haussmann façade on avenue Mohammed V, partly rebuilt after decades of dereliction: 120 rooms and suites, restaurant, coworking, two patios and a rooftop pool and bar.
Barceló's Royal Hideaway reopens the 1985 ex-Farah near Casa-Port station with 310 rooms (14 suites), six dining venues and eight meeting rooms — while Ascott adds the 123-unit Citadines Racine aparthotel in the golden triangle. Mama Shelter's Casablanca house is announced behind them.
Casablanca's pipeline is a market correcting an anomaly: Africa's second-richest city by corporate GDP has been chronically under-hotelled at the top end, and the 2025–2026 wave — LXR, Radisson Collection, DoubleTree, Royal Hideaway — is the fix, explicitly aimed at the World Cup deadline. For the traveller: this is the moment the city becomes bookable beyond business mid-scales — the Lincoln's Art Deco revival and the Triangle d'Or cluster put real five-star choice on the board, and pre-World-Cup introductory rates are the value play; stay Art Deco district for character, Ain Diab corniche for the Atlantic. For the watcher: every flag here is a bet on the event economy — AFCON 2025 already filled the city, 2030 is the underwriting. Watch whether rates hold after the final whistle: Casablanca must convert event demand into year-round corporate and leisure base load.
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