The Metropolises

Baku: The City, Tracked

The walled city that priced the corridor: tourism at a record 5.3% of the economy, the airport at 85% of capacity with a 20-million plan, the Tbilisi sleeper back after six years — and a hotel market that learned its rate lesson at COP29. Eight studies, one hub.

The hotel landscape

Baku enters the TIO metropolis series as the Caspian capital where the state has declared tourism a strategic pillar: the sector reached a record 5.3% of the economy in 2025, visitors spent ₼9 billion (+39% over the pre-pandemic level), and per-capita inbound spending is up 74% on 2019 — even as arrivals, at 2.57 million, still trail the plan.

The gateways keep compounding: Heydar Aliyev airport closed 2025 at 7.64 million passengers (85% of its nine-million capacity) with transit up 30%, the president has ordered a concept for 15–20 million, and on May 26, 2026 the Baku–Tbilisi night train returned after six years — the corridor city relinked to its Caucasus twin.

The hotel market is the sober counterweight: Baku runs about 40% occupancy on a base of 15,600 rooms — half the country’s stock — with rates that spiked to ₼2,256 on the first night of COP29 and then normalized. Nobu is coming to Sea Breeze, Mövenpick made its South Caucasus debut in the Winter Park — and the State Programme to 2030 now subsidizes hotel loans to fill the middle.

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