01 — The outbound ledger
JNTO’s departure count is the slowest-recovering ledger in the whole series:
| Measure | Value | Scope · source |
|---|---|---|
| Overseas departures | 13.0M (2024) | JNTO — ≈65% of the 2019 peak (20.1M); the series’ slowest ledger to recover |
| FY2025 final | not yet in our sources | Monthly JNTO counts run at ≈1.3M; we publish the annual figure when verified |
02 — The inbound mirror
The arrival count is JNTO’s; the money is the Tourism Agency’s consumption survey — two instruments, side by side:
| Measure | Value | Scope · source |
|---|---|---|
| International visitors | 42.7M +15.8% | JNTO, 2025 — all-time record; 2024: 36.9M · 2019: 31.9M |
| Visitor spending | ¥9.5tn +16.4% | Japan Tourism Agency, 2025 — record; ¥229,000 per person (+0.9%) |
| Spend mix | accommodation 36.6% · shopping 27.0% · food & drink 21.9% | JTA, 2025 |
| Top per-capita spenders | Germany ¥393,710 · UK ¥390,319 · Australia ¥390,048 | JTA, 2025 |
03 — Gateways and ports
International air traffic set a record in 2025 — and the split shows where the growth lands.
| Measure | Value | Scope · source |
|---|---|---|
| International air traffic | record 2025 | MLIT — Narita carries 29.7% of international passengers, Kansai 24.0%, Haneda third |
04 — TIO coverage of Japan
Everything the office publishes on the country, one click away:
Sources. JNTO arrivals/departures (Jan 2026 release) · Japan Tourism Agency consumption-trend survey (Jan 2026) · MLIT air-traffic statistics via nippon.com (Sep 2026). Yen figures are nominal. The arrival count (JNTO) and the spend survey (JTA) are separate instruments — shown side by side, never blended.