Country File · Asia

Thailand

TIO Country File · The country layer · October 2026

The ledger that built modern Asian leisure travel has posted its first annual decline since the pandemic. The Ministry of Tourism & Sports closed the 2025 books; the revenue line matters more than the headline here.

PhuketSamuiBangkokAll countriesSignals

The Read. 32.97 million arrivals, −7.2% and ฿1.53 trillion (≈$45bn) of international revenue — the first down year since COVID. The China shortfall (−34%) let Malaysia take the No.1 source slot for a single year; spend per trip keeps rising even as volume corrects. The outbound ledger has no verified series — we say so below.

01 — The outbound ledger

Thailand’s outbound counts exist only in private series. Until an official line is verified, this ledger carries no figure — the honest cell:

MeasureValueScope · source
Resident departuresno verified 2025 seriesPrivate estimates exist; none quoted here until an official series is verified

02 — The inbound mirror

The Ministry of Tourism & Sports closed the final 2025 file in January 2026:

MeasureValueScope · source
International arrivals32.97M −7.2%MOTS, final 2025; 2024: 35.55M · 2019: 39.92M
International revenue฿1.53tn ≈ $45bnMOTS / TAT, 2025; 2024: ฿1.67tn ($48.5bn)
Top sourcesMalaysia ≈4.5M · China ≈4.47M (−34%) · India ≈2.5M · Russia ≈1.9M · S.Korea ≈1.6MMOTS, 2025 — Malaysia No.1 for the first time in years; USA 953k (8th)
Spend profile฿47,000 (≈$1,400) per trip · 9+ days average stayTAT / MOTS, 2025; tourism ≈12% of GDP incl. indirect
2026 pulse23.45M YTD (3 Oct) −3.9%TAT guides 32.6–32.7M for FY2026; China back at No.1, +15.2%

03 — Gateways and ports

Two gateways carry the bulk of the national ledger.

Bangkok Suvarnabhumi (BKK) and Phuket (HKT) are the two international funnels. We have not yet verified FY2025 operator totals against AOT releases — the line stays empty rather than borrowed.

04 — TIO coverage of Thailand

Everything the office publishes on the country, one click away:

Sources. Ministry of Tourism & Sports final 2025 arrivals file · Tourism Authority of Thailand guidance (2026) · TAT/MOTS revenue series as compiled from official releases. The 2025 revenue figure (฿1.53tn) is the ministry’s international-receipts line; totals including domestic travel (≈฿2.7tn) are a different perimeter and are not mixed in.

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