01 — The outbound ledger
TurkStat counts residents travelling abroad in the same quarterly survey as visitors coming in — same perimeter discipline, opposite direction:
| Measure | Value | Scope · source |
|---|---|---|
| Citizens travelling abroad | 11.9M +4.4% | TurkStat, 2025 |
| Outbound spending | $9.6bn +24% | TurkStat, 2025; average $807 per traveller |
| Q4 2025 pulse | travellers +10.3% · spend −10.2% | TurkStat quarterly — volume up, value down |
02 — The inbound mirror
The inbound ledger counts everyone crossing in — including the 11.2 million citizens who live abroad and visit home. Both readings are shown; the foreign-only line is our subtraction, flagged:
| Measure | Value | Scope · source |
|---|---|---|
| Visitors | 63.92M +2.7% | TurkStat, 2025 — incl. 11.2M citizens resident abroad (17.5%); foreign-only ≈52.7M* |
| Tourism revenue | $65.23bn +6.8% | TurkStat, 2025 — $64.45bn visitor spend + $782M transit; 2024: $61.1bn |
| Average spend | $1,008 per visitor · $100 per night | TurkStat, 2025 |
| Purpose mix | leisure 67.7% · package tours 28.2% of income | TurkStat, 2025 |
| 2026 target | $68bn | Government target |
03 — Gateways and ports
The Republic set an all-time air-traffic record in 2025 — and the Istanbul system alone out-grew most European countries.
| Measure | Value | Scope · source |
|---|---|---|
| Country air traffic | 247.2M pax +7.1% | DHMİ, 2025 — all-time record; 145.4M international, 101.7M domestic |
| Istanbul system | 132M pax — record | IST ≈84M (2024: 80.4M) + Sabiha Gökçen 48M; SAW international +24% |
04 — TIO coverage of Turkey
Everything the office publishes on the country, one click away:
Sources. TurkStat tourism statistics, 2025 final (30 Jan 2026) · DHMİ / Ministry of Transport air-traffic release (6 Jan 2026) · Anadolu Agency (30 Dec 2025). The visitor count includes citizens resident abroad — the foreign-only line (≈52.7M*) is our subtraction, flagged with *. Airport figures count all passengers including domestic and transit.